Google Home Mini Launch


In 2017, smart speaker advertising was oversaturated with the same, soft family lifestyle moments. For the launch of the new Google Home Mini it needed to stand out.
We created a fresh, cheeky, culturally-relevant campaign that hit hard on all the amazing stuff Google Home can do. With "Like Only Google Can" as our leading line, we created countless eye-catching films that playfully showed our superiority.






Films


Using a circular visual style and fun pop culture references, our films announced Mini to the world. Individual films dived into everything from cooking to streaming like only Google Home Mini can.


Launch Anthem


It gets you


Cooking


Streaming

Shopping



Talk to Santa 


In order to make a splash, we decided to do something extra special for Christmas. We reinvented the formula, and brought the magic of Google Home's "Talk to Santa" experience to life.

Los Angeles, Calif., 2018