Google Home Mini Launch

In 2017, smart speaker advertising was oversaturated with the same, soft family lifestyle moments. For the launch of the new Google Home Mini it needed to stand out.
We created a fresh, cheeky, culturally-relevant campaign that hit hard on all the amazing stuff Google Home can do. With "Like Only Google Can" as our leading line, we created countless eye-catching films that playfully showed our superiority.


Using a circular visual style and fun pop culture references, our films announced Mini to the world. Individual films dived into everything from cooking to streaming like only Google Home Mini can.

Launch Anthem

It gets you




Talk to Santa 

In order to make a splash, we decided to do something extra special for Christmas. We reinvented the formula, and brought the magic of Google Home's "Talk to Santa" experience to life.

Los Angeles, Calif., 2018