Beats by Dre Hear What You Want
When focus is everything athletes use music to tune out haters and eliminate distractions. This campaign tells the stories of Kevin Garnett, Colin Kaepernick and Richard Sherman as they use the Beats Wireless Studio headphones as an essential tool to get in the zone.
To support and push people to view the short films (3min) we created banners, site takeovers and skins placed strategically on sites with sport related content. A shorter TV spot debuted during key games for each athlete. On all Beats' social channels we teased and invited people to watch the game and be involved in the conversation.